From half a day to half an hour
The newsletter has become filling in instead of building.
Service providers · Healthcare practice · Brabant, since 2001
“Our newsletter now takes half an hour.”
Osteopathie van Eijck, four locations in Brabant
Monthly newsletter in their own brand styleGDPR handled carefullyFour locations, one sender
About the organization.
One of the largest osteopathy practices in the Netherlands, since 2001, with four locations in Brabant, over 17,000 patients treated and an average score of 9.
- Since 2001
- One of the largest osteopathy practices in the country
- 4 locations
- Berkel-Enschot · Tilburg · Best · Eindhoven
- 17,000+ patients
- Average score of 9
The situation before.
The monthly newsletter, explaining a complaint, a tip, practice news, already existed, but it took a lot of time and the old system did not suit a healthcare practice. Four locations called for local touches. And careful handling of data is no side issue in healthcare.
The setup
A brand template with standing sections, complaint of the month, a tip, practice news, so that making the newsletter is filling in rather than building. A segment per preferred location for local messages. A welcome automation for new subscribers. And deliberately no segmentation on health or treatment data: only on preferences people choose themselves, properly within the GDPR. Data sits on Dutch and German servers.
The results.
Local stays local
Messages about opening hours or a new osteopath only reach the right location.
Demonstrably proper
Sign-ups and opt-outs run visibly carefully.
Worth knowing.
"In healthcare you want no doubt at all about data. We could simply have that conversation in our own language, with someone who understood it."
“Our newsletter now takes half an hour.”
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