"Language preference: English"
Comedyhuis Utrecht mails English shows only to the English-speaking audience, and everyone has clicked more since.
Segments that update themselves.
Build audiences on behavior, preferences and purchase data with a query builder in plain language. Segments are dynamic: whoever matches flows in, whoever stops matching flows out, on its own.
Segment + automation = relevant by itself.
A segment is only useful once something happens with it. Link it to an automation and every new match automatically gets the right email, without you doing anything.
- Query builder: "customer since", "clicked on", "nothing ordered in…"
- Dynamic: contacts flow in and out by themselves
- On behavior (opens, clicks), preferences and store data
- Usable straight away in campaigns and automations
Segment: dormant customers
last order more than 90 days ago
Meets the conditions1,284
Has ordered before942
Mailable1,107
1,284 contacts matchKept up to date automatically
Segments from real practice.
"Language preference: English"
Comedyhuis Utrecht mails English shows only to the English-speaking audience, and everyone has clicked more since.
"90 days without a purchase"
OLB Sports reactivates customers who have gone quiet, with exactly the sport that suits them.
"System: solar panels · 2022"
Solar2led segments on what customers bought before: product, system and moment of purchase.
"Customer for less than 30 days"
New customers get the welcome series, and drop out of it by themselves after thirty days.
"Preferred location"
B&B Healthcare sends location news only to the people of that practice.
"Genre: classical"
Cultuurkoepel Heiloo no longer mails the classical lover about a comedy night, or the other way round.
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“English shows to the English audience, and everyone has clicked more since.”
Frequently asked questions.
No. You import everything in one go (with field recognition and deduplication) and build segments afterwards, because the query builder does the splitting.
Yes: opens and clicks are segmentable, as is buying behavior through a store integration and preferences people choose themselves.
Preferences are chosen by people themselves, sign-ups and opt-outs run demonstrably cleanly, and your data sits on servers in the Netherlands and Germany. Healthcare organizations with us deliberately never segment on health data.
No. You pay per unique contact, however many segments that person sits in.
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