One plan
At ActiveCampaign core features, such as roomier automations, sit behind pricier plans. At Xendy every tier gets everything: automations, segments, integrations, reporting.
The ActiveCampaign alternative without the maze of plans.
Starter, Plus, Professional, Enterprise, plus separate add-ons without a public price, and since late 2025 unsubscribed contacts count for new customers as well. At Xendy everything sits in one plan: no features behind a pricier plan, and you pay only for contacts you can actually email.
One plan, everything in itUnsubscribed does not countSupport in your own language
Three reasons to switch.
Honest counting
For new ActiveCampaign customers, unsubscribed and bounced contacts have counted since November 2025. At Xendy you pay only for contacts you can email.
A person in your language
Personal support in your own language instead of English-language tickets. And your first automation we set up together.
Xendy and ActiveCampaign side by side.
| Item | Xendy | ActiveCampaign |
|---|---|---|
| Pricing model | XendyOne tier on contacts | ActiveCampaignPlan × contact tier, scales twice over |
| Automations | XendyUnlimited, in every tier | ActiveCampaignLimited in the entry plan |
| Contact counting | XendyOnly mailable contacts | ActiveCampaignUnsubscribed & bounced as well (new customers) |
| CRM & lead scoring | XendyNo, through API/webhooks to your own CRM | ActiveCampaignBuilt in |
| Separate add-ons | XendyNone | ActiveCampaignSeveral, without a public price |
| Support | XendyPersonal, in your language | ActiveCampaignEnglish only |
What does it save you?
An indication based on public Starter rates paid annually (August 2026, excl. VAT). On Starter automations are limited; the plans with full automations are considerably more expensive, so the real difference is usually bigger.
When does ActiveCampaign fit better?
Do you have a sales team running on an integrated CRM with lead scoring? Then ActiveCampaign is strong. If it is about email marketing you understand yourself and that stays honestly priced, Xendy fits better.
“Not a marketing email, but an email from your own contact person.”
This is what you will do at Xendy.
Switching is not only keeping the same for less. It is often finally doing what was in there all along. This is what customers set up first after switching:
The automations you really use
Welcome, follow-up, reactivation and cart, without the maze of plans.
Sending personally
Emails from the customer's own contact person, the way Solar2led does it.
An answer in your own language
Support from a team that knows you by name, not a knowledge-base maze.
With us, switching is not a project.
Day 0, getting to know each other (about 30 min)
We look inside your current tool with you and agree what comes across.
Day 0–1, we move you over
Contacts, segments and templates come across; your automations we rebuild together, often better than they were.
Day 1, first email out the door
Your brand template is ready and you send from Xendy.
Day 1–30, we stay beside you
Questions? You simply get hold of someone. And if you are not happy, within 30 days we move you back to your old tool for free.
Frequently asked questions.
At 5,000 contacts €35 against roughly €65 a month on the Starter plan, and the plans where automations are unlimited cost considerably more.
We rebuild them together, usually within the free onboarding. That is generally also the moment to simplify: plenty of flows turn out not to need half their steps.
No. Unsubscribed and bounced contacts do not count toward your tier.
No, deliberately not. Xendy is your email engine. Through the API and webhooks you connect Xendy to the CRM you already use.
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