New · for AI assistants

Xendy in your AI assistant.

With the Xendy MCP server you connect AI assistants such as Claude to your Xendy account. Ask in plain language for a draft newsletter, a segment or your statistics; you stay in charge, the assistant does the digging.

Prefer the regular API?
Works with MCP-compatible assistantsSending only happens after you confirmIncluded in every tier

This is how it feels.

You type what you want; the assistant uses the Xendy MCP to set it up. Drafts simply appear in your Xendy dashboard, where you read them over and send them.

  • "Draft a newsletter about our winter collection"
  • "Which segment has opened nothing in the past 90 days?"
  • "How did last week's email do on revenue?"
Set up a draft for the October newsletter, aimed at customers who bought the autumn range last year.
Through the Xendy MCP I selected the segment "autumn buyers 2025" (1,284 contacts) and set up a draft in your brand template with three product blocks. You will find it in Xendy under Drafts; sending is up to you once you have checked it.

What the assistant can do for you.

Creating drafts

Setting up newsletters and campaigns in your brand template, as a draft, never sent straight away.

Segments & contacts

Building or retrieving segments based on behavior, purchases and preferences.

Pulling statistics

Results of campaigns and automations in plain language, revenue included.

  1. 01

    Create an MCP key

    In your Xendy dashboard under Settings → API → MCP.

  2. 02

    Add the Xendy MCP to your assistant

    Paste the server link into the settings of your AI assistant, Claude for example.

  3. 03

    Ask your first question

    Ask for a draft or a quick report, and watch in Xendy what gets set up.

Connected in three steps.

The assistant can only do what the key allows, and everything it does shows up in the activity log.

Safe, with you at the wheel.

There is always a person between the assistant and your customers. That is not a setting you can switch on; it is how it works.

  • Sending is only possible after you confirm in Xendy itself
  • The MCP key has its own permissions and can be revoked separately
  • Everything the assistant does shows up in the activity log
  • Your contact data stays on our servers in the Netherlands and Germany

Frequently asked questions.

No. Through the MCP only drafts get set up; sending always requires your confirmation in the Xendy dashboard.
With any assistant that supports MCP (Model Context Protocol), Claude among them. The list is growing, so do ask us about your tool.
No, it sits, like everything else, in every tier.
The MCP server talks through the API. For your own software you use the API directly; the MCP is there for the conversation with an assistant.

Don't see your question here?

Your marketing, within talking distance.

Curious what the Xendy MCP means for your workflow? We will show you live.