De Hockeywinkel
"Xendy costs us 50% less."
Online store · Martial arts · Arnhem, since 1916
“Those orders we simply used to lose.”
OLB Sports, the oldest martial arts store in the Netherlands
Lost carts come back, measurablyShop and online store in one customer view via the Mplus tillRepeat purchases per customer at the right moment
About the organization.
A shop and an online store in Arnhem, founded in 1916, with its own business arm for clubs and schools and a WebwinkelKeur score of 9.6 across more than 2,000 reviews.
- Since 1916
- Oldest martial arts store in the Netherlands
- 9.6 / 10
- WebwinkelKeur, 2,000+ reviews
- Shop + online store
- With a business arm
The situation before.
Full carts disappeared unnoticed. And the shop and the online store lived in separate systems, so what someone bought at the till did not count online.
The setup
- Abandoned carts: products left behind automatically get a reminder
- Newsletters
- Plenty of reactivation campaigns
- Integration with the Mplus point-of-sale system: email responds to orders in the shop as well as online
- Products people buy again on a cycle get promoted again to each customer individually, at the right moment
The results.
Abandoned carts demonstrably produce orders that would otherwise have been lost. Because the Mplus till joins in, campaigns respond to purchases in the shop as well as in the online store. And the repeat-purchase emails arrive per customer at exactly the right moment.
Worth knowing.
"Connecting the till starts with building one customer view: someone who buys at the counter and orders online had to become one customer instead of two. Only then does it get really clever."
“Those orders we simply used to lose.”
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