Back through the newsletter
Former players come back for new rooms, promotions and packages, and it demonstrably works.
Nonprofits & culture · Escape rooms · Zwolle
“Bringing former players back with a newsletter is far cheaper than advertising.”
The Great Escape, escape rooms and packages in Zwolle
Newsletters bring former players backFar cheaper than advertising to existing customersAmong the best escape rooms in the Netherlands
About the organization.
An escape room company in Zwolle with several highly rated rooms, packages with restaurants in town and a strong business arm for company outings and team building.
- Several rooms
- Including the acclaimed Courtroom
- Packages
- With restaurants in town
- Top of the country
- Among the best escape rooms
The situation before.
Thousands of players a year, but after the game the contact stopped. Bringing a new room or promotion to people's attention meant advertising again, including to people who had already been customers and simply needed a good reason to come back.
The setup
The emphasis is on newsletters that pull former players back to the escape room: there is regularly something to report, a new escape room, a promotion or a package with a restaurant in town, and their own list is the first channel for that.
The results.
Far cheaper than ads
An email to your own list costs almost nothing; advertising to existing customers again does not.
Among the best in the country
Full rooms and returning players contribute to their top position among Dutch escape rooms.
Worth knowing.
"It works because there is regularly something new to report: new escape rooms, promotions or packages."
“Bringing former players back with a newsletter is far cheaper than advertising.”
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