Good conversion
The personal emails demonstrably bring in new work and services.
Service providers · Sustainable installations · Nijmegen, since 2012
“Not a marketing email, but an email from your own contact person.”
Solar2led, solar panels, home batteries, charging points and air conditioning
Segments on the product, the system and the momentEmails come from your own contact personGood conversion into new work
About the organization.
A family business from Nijmegen, since 2012, with around forty employees, its own installation teams and a service department. More than 30,000 systems have been installed.
- About 40 employees
- Family business from Nijmegen
- 30,000+ systems
- Installed by their own teams
- 4 product groups
- Panels · batteries · charging points · air conditioning
The situation before.
General emails reached everyone the same way, while customers had bought very different systems, at very different moments.
The setup
Alongside the general newsletter, Solar2led segments on what customers bought before, and not only which product but more precisely: which system and when they bought it. And the emails are sent personally from whoever the customer dealt with before: not a marketing email, but a personal email from your contact person.
The results.
An offer that lands
Segmenting on product, system and moment of purchase makes every email relevant.
Personal contact
The sender is the contact the customer already knows.
Worth knowing.
No marketing emails; every email comes from the contact the customer already knows.
“Not a marketing email, but an email from your own contact person.”
Want to build something like this?
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Groenendijk Licht
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