Relevant per segment
Every customer segment gets its own email, without handwork.
B2B & business · Lighting wholesale · Montfoort, since 1989
“The segments fill themselves and every email starts with the first name.”
Groenendijk Licht, wholesaler and project lighting specialist
Emails per customer segment, easy to splitDynamic segments, little workPersonalization with the first name
About the organization.
A lighting wholesaler and project lighting specialist in Montfoort, since 1989. Its customers are installers and professionals; the company makes lighting plans, 3D simulations and savings scans.
- Since 1989
- More than 40 years of lighting experience
- Installers
- As the core audience
- Lighting plans
- 3D simulations and savings scans
The situation before.
One email for every customer type, and splitting the list meant handwork, every single time.
The setup
The emails are very easy to split per customer segment. The segments are dynamic: new contacts fall into them by themselves, so it takes hardly any work. And every email is personalized with the first name, for that personal connection.
The results.
Little work
Dynamic segments fill themselves; splitting is a matter of choosing.
A personal connection
Every email starts with the recipient's first name.
Worth knowing.
"Dynamic segments only really work when your customer data is right. Cleaning that up once has paid for itself with every email since."
“The segments fill themselves and every email starts with the first name.”
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