One central place
All contacts are managed centrally in Xendy.
B2B & business · Technical wholesale · Arnhem, family business
“In Mijn Burghouwt, customers set their own preferences, and the newsletter follows.”
Burghouwt, door and window hardware, tools and ventilation technology
Newsletters per customer typePreferences & topics through Mijn BurghouwtOnboarding series for new customers
About the organization.
An independent technical wholesaler from Arnhem: a family business with three specialized sales departments, nine branches and around 195 employees.
- About 195 employees
- Family business
- 9 branches
- Across the country
- 3 specialisms
- Joinery · ventilation · contracting
The situation before.
One general mailing for three completely different audiences, and a joinery works is not a contractor and not a ventilation installer. Contact details were spread across systems and lists, and customers had nowhere to say themselves what they did and did not want to be emailed about.
The setup
All contacts are managed centrally in Xendy, with newsletters per segment and customer type. New customers get an onboarding. Through the Magento 2 integration, customers set their own preferences in the "Mijn Burghouwt" environment, and with topics they choose what they want to read more about. The newsletter follows that choice.
The results.
The customer chooses
Preferences and topics are kept in Mijn Burghouwt, and the newsletter adjusts by itself.
New customer, warm start
Every new account automatically gets an onboarding series.
Worth knowing.
"The preferences in Mijn Burghouwt and the newsletter had to be lined up properly once, and since then it keeps itself up to date."
“In Mijn Burghouwt, customers set their own preferences, and the newsletter follows.”
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