Consistent branding
Every country makes country-specific mailings, always within the brand style and under the direction of marketing in the Netherlands.
B2B & business · Workplace interiors · International
“Eight entities, six languages, one template, and Salesforce keeps up automatically.”
Ahrend, international workplace interior specialist
Centrally steered from the NetherlandsCountry-specific, within the brandingSalesforce in real time through the API
About the organization.
An international workplace interior specialist. At Xendy they run eight entities in six countries, our largest customer and the proof that Xendy handles multi-entity.
- 8 entities
- In six countries
- 6 languages
- Support included
- 1 template
- Every country fills it in its own language
The situation before.
Every country arranged email marketing itself, with its own take on the brand style, and contacts had to be moved by hand between the CRM and the email tool.
The setup
One multi-company environment, steered centrally by marketing in the Netherlands: every country makes its mailings country-specific, but everything stays within the branding and under Dutch direction. One master brand template that each country fills in its own language. Salesforce is connected in real time through the API, so new contacts, unsubscribes and changes are always identical in both systems.
The results.
One template, every language
The master brand template gets filled per country in that country's own language.
Always in sync with Salesforce
New contacts and unsubscribes sit in both systems in real time, with no manual imports.
Worth knowing.
Countries adjust their own mailings, but everything stays within the branding and under the direction of marketing in the Netherlands. That is the agreement this setup runs on.
“Eight entities, six languages, one template, and Salesforce keeps up automatically.”
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