Patients
Practice news and information that is relevant to patients.
Service providers · Physiotherapy · The Hague and around
Melvin, B&B Healthcare, orthopedic rehabilitation and sports physiotherapy


A physiotherapy organization with several practices in and around The Hague, specialized in orthopedic rehabilitation and sports physiotherapy, up to and including supporting sports clubs at elite level.
Three very different relationships, patients, colleagues and referrers, were not each getting the information that was relevant to them.
The setup
A distinction between patients, colleagues and referrers: each gets the right, relevant information about B&B Healthcare in newsletter form. And as with every healthcare customer: no medical data in segments, only preferences people choose themselves.
Practice news and information that is relevant to patients.
Their own newsletter with what is going on inside B&B Healthcare.
Relevant information for anyone who refers patients on.
Worth knowing.
As with every healthcare customer, Xendy does not segment on medical data here, only on preferences people choose themselves.

“Patients, colleagues and referrers each get their own newsletter.”
"Our newsletter now takes half an hour."
"Not a marketing email, but an email from your own contact person."