De Hockeywinkel
"Xendy costs us 50% less."
Online store · Multi-brand boutique · Panningen, since 2014
“New models go on the rack in the shop, and they are in the next newsletter.”
Sem Smolenaers, Fashionstash
The shop comes firstNewsletters with new models, shoppable online tooAbandoned carts
About the organization.
A multi-brand bag boutique in Panningen, started in 2014 as an online store and now a shop and an online platform, with a strong brand feel.
- Since 2014
- Online store, now a shop as well
- Multi-brand
- Bags & accessories
- Shop + online store
- The shop comes first
The situation before.
The physical shop is the most important channel, and that is where the personal selling happens. But new models that came in only reached whoever happened to walk past. And full carts in the online store disappeared unnoticed.
The setup
- Newsletters with the new models that are in the shop, and that you can also shop online
- Abandoned cart flow for the online store
The results.
New models now also reach anyone who does not happen to walk past, and anyone who is not nearby carries on shopping online. The abandoned cart flow brings back the orders that were being missed there.
Worth knowing.
The shop is and stays the most important channel; email supports the shop, not the other way round.
“New models go on the rack in the shop, and they are in the next newsletter.”
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