OLB Sports
"Those orders we simply used to lose."
Online store · Baking supplies · The Hague
“Twice as fast with our emails.”
Manuelle Bamberg, Cake, Bake & Love
2× faster to make emailsPoints collected in the shop and onlineClear growth since the loyalty program
About the organization.
A 135 m² baking supplies shop in and around The Hague, with an online store full of baking products, workshops and a wholesale arm for professional bakers.
- Shop + online store
- 5,000+ baking products
- Workshops & wholesale
- Three customer groups
- WooCommerce
- Store integration
The situation before.
Making emails took twice as long in the old tool as it does now, hence the quote. And the loyalty program only lived at the till: customers never saw their points back in an email.
The setup
- WooCommerce integration with Xendy
- Loyalty program connected: customers collect points in the shop as well as online
- The current point balance is visible in the emails
- Extra emails around points expiring and being redeemed
The results.
Emails are ready in half the time. And since the loyalty program was introduced there has been clear growth: customers collect and redeem points, in the shop as well as online.
Worth knowing.
"Connecting the loyalty program is something you want to get right once, and we set that up together with Xendy. Since then the points simply come along, in the shop and online."
“Twice as fast with our emails.”
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